2006-Sep-26
The Google Goose Pecks Back
If Adsense isn't working, who's fault is that?
Well, I don't think it's Google's fault. Google's stated mission is to index the billions of pages on the Internet and present them in an organized form to people who come to its website seeking information. And it wants to make money by doing so, and it has its shareholders to please. No problem with that.
To achieve its mission, Google has to present useful, high quality information so that it beats its competition and continues to make money. They can't possible check out every webpage so they use sophisiticated software algorithms to analyze the pages so that they can present the best, most useful pages. Again, no problem.
But here's the paradox. For any given keyword there are about 30 slots on the search results that every webmaster is competing to inhabit. That's the capacity of the first three pages that will survive the attention span of the average surfer.
All the wannabe webmasters in the world who are churning out websites on the most valuable keywords using recyled, non-original, near-duplicate content, or worse, computer-generated junk, have made the golden egg-laying Google Goose peck back. The advertisers don't want to appear on these pages, so they won't pay. Google doesn't want to display these pages, so it buries them deep in the index. If the pages are displayed, the ads served up pay in cents, not bucks.You can't blame the goose!
Well, I don't think it's Google's fault. Google's stated mission is to index the billions of pages on the Internet and present them in an organized form to people who come to its website seeking information. And it wants to make money by doing so, and it has its shareholders to please. No problem with that.
To achieve its mission, Google has to present useful, high quality information so that it beats its competition and continues to make money. They can't possible check out every webpage so they use sophisiticated software algorithms to analyze the pages so that they can present the best, most useful pages. Again, no problem.
But here's the paradox. For any given keyword there are about 30 slots on the search results that every webmaster is competing to inhabit. That's the capacity of the first three pages that will survive the attention span of the average surfer.
All the wannabe webmasters in the world who are churning out websites on the most valuable keywords using recyled, non-original, near-duplicate content, or worse, computer-generated junk, have made the golden egg-laying Google Goose peck back. The advertisers don't want to appear on these pages, so they won't pay. Google doesn't want to display these pages, so it buries them deep in the index. If the pages are displayed, the ads served up pay in cents, not bucks.You can't blame the goose!
0 comments | add a comment